Cement the Deal


Color: Concrete Grey

Made entirely by hand from the finest wool for softness and designed to provide a woolly plush pile in a modern and fun print, no two rugs are exactly alike.

    • 100% New Zealand wool
    • handtufted
    • high shaggy pile: 0.75"
    • try at home for free Home Swatch Box
    • suitable for high-traffic areas
    • recycled cotton backing
    • ethically handmade in India by certified artisans
    • shedding is a normal process that occurs with new natural fiber rugs; it will subside over time
    • rug pad recommended
    • professionally clean for best results 

Download Spec Sheet

It takes time to get a rug right. Our rugs are made by hand, we don't skip corners and we don't use toxins, so expect 6-8 weeks before delivery.




durable wool

It takes over 60+ individual artisan hands to craft this rug.
The artisan weavers use a tufting tool and follow a grid-like map to create the pattern by looping the wool.
This process takes over 120+ hours from start to finish.

color safe

This rug is free of all harmful chemicals and the yarn is dyed using low-impact techniques.

life cycle

Made from responsible natural materials for a closed-loop cycle meaning 100% biodegradability at the end of life.